Frida bengtsson has despite her young age many years of experience within the world of sailing. She started off her career teaching sailing, continued by running the youth activities of the Royal Gothenburg Yacht Club and participating in the decision-makings of the organization by acting as a board member for several of the club's committees. While still at school, she started her own company developing a computer-game teaching young kids how to sail. Besides studying Business, Frida also worked as a project assistant for the Match Cup Sweden '11 event before joining Brandspot in 2012.